TheScore has revealed plans to launch its online casino product in New Jersey via a deal with Twin River.
The Canadian sports betting and media giant, theScore has announced a market access agreement with Twin River Worldwide Holdings for online casino gambling in the state of New Jersey.
The market access deal
Under the agreement, theScore will add online casino games to its sports betting app theScore Bet in the second half of 2021. The operator’s sports betting app went live in August 2019 via a licensing agreement with Monmouth Park Racetrack’s operator Darby Development.
The agreement will see Twin River receive a share of theScore’s online casino revenue, subject to minimum annual guarantees and an up-front fee, which has yet to be disclosed. The agreement will run for 10 years and may be renewed for two five-year terms.
The launch of theScore’s casino platform is subject to regulatory approval from the New Jersey Division of Gaming Enforcement, and Twin River completing its $25m acquisition of Bally’s Atlantic City.
John Levy, Founder and CEO of theScore said: “The addition of an online casino offering to our award-winning and truly differentiated mobile sports betting platform broadens our reach and deepens our strong portfolio of assets. This is yet another step towards providing theScore’s media and betting patrons with a completely holistic and tightly integrated media and gaming experience.”
George Papanier, President and CEO of Twin River said: “We are excited to partner with theScore and to provide our Atlantic City guests with a highly-personalized i-Gaming experience. We look forward to working with them and engaging our guests as they leverage this new, exciting platform.”
Twin River’s second online casino partner
TheScore is now the latest licensing partner to be announced by Twin River in recent weeks. Earlier this month, the Australian betting operator PointsBet was granted a casino skin under the Bally’s Atlantic City license.
Esports Entertainment Group is also set to launch its online esports betting product in the Garden State via a licensing agreement with Twin River. In addition to this, Sporttrade, the sports betting exchange startup, inked a market access deal with Twin River in New Jersey.
These agreements are all subject to the operators securing the necessary regulatory approvals and Twin River completing its acquisition of Bally’s.
