New Jersey’s sportsbooks posted record sports betting handle in August.
According to the latest figures from the New Jersey Division of Gaming Enforcement (NJDGE) bettors in the state wagered a total of $668m on sports in August, more than double the $315m wagered in July.
Sports betting revenue hit $39.5m in August, a significant increase on the $29.6m generated in July. This marked New Jersey’s third-highest month for sports betting revenue.
New Jersey’s handle in August is the highest monthly total ever recorded for any US state. This record was previously held by Nevada, which generated $614.1m in November 2019.
Mobile sports betting accounted for $601.9m or 90.1% of the state’s sports betting handle in August.
Breaking down the figures
When it comes to individual sportsbook operators, Meadowlands and its sub-licensees FanDuel and PointsBet, continued to lead the market after generating $21.2m in sports betting revenue, representing a 78.2% year-on-year increase.
Resorts Digital, which hosts DraftKings’ online sportsbook, came in second place after generating $10m in revenue, up 49.3% year-on-year.
The Borgata came in third place with $4.5m in revenue, a massive 383.4% year-on-year increase in sports betting revenue.
What did people bet on?
New Jersey doesn’t report handle per sport each month, instead, the figures include year-to-date completed events handle in every monthly report. However, the individual betting handle for a sport can be calculated by subtracting August’s total for completed events from July’s total.
The state’s top sports betting category was once again the “other” sports, which includes all sports that aren’t baseball, basketball, football or parlays. For the “other” events, sports betting handle amounted to $204.9m in August.
Basketball was the most popular individual sport to bet on in August, with a total of $166.2m bet on the sport. Baseball came in close behind basketball after bettors in the state wagered $150m on baseball events. Parlay betting handle amounted to $144.9m in August.
