FanDuel announced that it has entered into a multi-year partnership with the NBA making it an authorized gaming operator of the sports league.
This marks the third partnership between the NBA and a US sportsbook operator.
FanDuel will continue to operate as the official daily fantasy partner of both the NBA and WNBA.
As part of the “expanded partnership,” FanDuel will receive access to official NBA betting data along with logos and league marks.
Both the NBA and FanDuel will work towards protecting the integrity of the sport and responsible gaming.
This partnership will also allow Fan Duel and the NBA to work together in creating new game formats for both fantasy sports and sports betting.
Scott Kaufman-Ross, Head of Fantasy & Gaming for the NBA said: “The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting.
“Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
Matt King, CEO of the FanDuel Group said: “The NBA was the first sports league we partnered with and has been an incredible partner ever since.
“We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
Since the repeal of the Professional and Amateur Sports Protection Act, the NBA has signed several deals with sports betting operators in the US.
The NBA is currently partnered with MGM Resorts International and The Stars Group.
