FanDuel and Twin River have announced a partnership to open a new land-based sportsbook in New Jersey.
The Flutter-owned FanDuel Group has partnered with Twin River Worldwide Holdings to open a new land-based sportsbook at Bally’s Atlantic City Hotel & Casino in New Jersey.
The latest partnership builds on an agreement between the two gambling businesses which paved the way for FanDuel to launch its online sportsbook product in Colorado.
FanDuel and Twin River’s new deal
FanDuel and Twin River’s new sportsbook plan to open a temporary sportsbook facility at the venue by the end of this year while a permanent land-based location is set to open in spring 2021.
FanDuel already has a land-based presence in the state via a sub-licensing agreement with the Meadowlands Racetrack.
Matt King, CEO of FanDuel Group, said: “The FanDuel Sportsbook is the clear market leader in New Jersey and we are excited to expand our retail footprint in the state to now include Atlantic City. We are excited to get started and be a key piece in Twin River Worldwide Holdings transformation of the iconic Bally’s Atlantic City Hotel and Casino.”
Twin River president and chief executive George Papanier said: “FanDuel are great partners and we are thrilled to work with them in another exciting, gaming-centric market like Atlantic City.
“The permanent sportsbook location is going to be one of the many exciting changes we have in store for the Bally’s property – a unique location just steps away from center boardwalk where millions stroll by annually.”
The launch of both the temporary and permanent venues are subject to approval from the New Jersey Division of Gaming Enforcement. Both launches are also dependent on Twin River completing its acquisition of the Bally’s property.
Twin River’s purchase of Bally’s
Back in April, Twin River agreed to purchase the Bally’s venue from Caesars as well as Eldorado Resorts’ Shreveport Resort and Casino in Louisiana and the Mont Bleu Casino Resort & Spa in Nevada.
Twin River has already begun to take advantage of the online gambling skins it would gain from the deal in New Jersey. In recent months, Twin River has signed market access agreements for sports betting with Esports Entertainment Group and the exchange betting start-up Sporttrade.
PointsBet and theScore have also announced plans to launch online casino products in New Jersey via the Bally’s licence.
Earlier this month, Twin River announced plans to rebrand several of its land-based US casinos after acquiring the Bally’s brand from Caesars Entertainment. However, the operator revealed that next month it will rebrand its entire business as Bally’s Corporation.
