The NFL’s Baltimore Ravens has teamed up with BetMGM as the state of Maryland legalised sports betting earlier this week.
The National Football League’s (NFL) Baltimore Ravens has agreed a deal that will see BetMGM become the team’s first official gaming partner.
This comes as Maryland Governor Larry Hogan signed a piece of sports betting legislation into law earlier this week.
The partnership
The partnership will see BetMGM branding and signage appear at the Ravens’ M&T Bank Stadium and on digital media assets. Meanwhile, the sportsbook operator will work to create branded content aimed at Ravens fans.
In addition to this, BetMGM will have a private hospitality suite within M&T Bank Stadium and the BetMGM app will feature Ravens-specific promotions and marketing campaigns.
Ravens Chief Sales Officer Kevin Rochlitz said: “When we began the process of carefully identifying sports betting and digital gaming partners, one of our top priorities was finding unique ways for Ravens fans to further engage with the team.
“We are excited to partner with BetMGM and look forward to the specialized entertainment experience the company will provide for our fans.”
BetMGM Chief Revenue Officer Matt Prevost said: “The Ravens are an incredible organization with a rich history, and we’re proud to have BetMGM as the team’s first official partner in the gaming space. We look forward to offering Ravens fans new ways to engage with their favorite football team on our market-leading platforms.”
Jorge Perez, President & Chief Operating Officer, MGM National Harbor, said: “BetMGM’s partnership with the Baltimore Ravens comes at a pivotal time for MGM National Harbor, as we usher in the era of legalized sports betting in Maryland. We are confident that we will provide Ravens fans throughout the DMV with new and innovative ways to experience football season before, during and after games at our entertainment resort.”
Sports betting in Maryland
On Tuesday, Maryland’s governor signed HB 940 into law, legalising online and land-based sports betting in the state.
Although the activity is now legal, the state regulator still needs to craft rules and regulations before sportsbooks can enter the market and begin taking bets.
The bill makes four different types of license available to businesses hoping to offer sports betting services in the state.
Class A licenses will be reserved for Maryland’s six casino facilities, professional sports teams, and the Maryland Jockey Club.
Meanwhile, Class B licenses would also be made available to bingo and simulcast racing facilities hoping to offer sports betting.
The legislation permits the state to issue a maximum of 60 licenses for sports betting, of which up to 30 may be Class B licenses.
Mobile sports betting licenses will also be available to a business that holds a retail betting licence. A holder of a mobile betting licence would be able to partner with just one online betting operator to offer an online betting skin.
In November 2020, Maryland was one of three states where voters approved measures for legal sports betting.
