How We Score

Our mission is to bring you the best online gambling sites, from sportsbooks to casinos and much more. To do that, we need to go through the hundreds of gambling sites out there and separate the good from the not so good. 

Our expert review team leaves no stone unturned when it comes to finding the best gambling sites. For every site we review, we follow strict criteria to produce reliable, unbiased scores out of 100. These scores give you an instant idea of how good a gambling site is across the board.

The types of gambling products we score

Before we get into just how we score, let’s first take a look at the products we review:

• Sports betting sites
• Online casinos

We cover every type of gambling product out there so that we can provide you with reliable scores, regardless of your gambling preference. Whether you want to bet on your favourite sports team, play live casino games or enter the lottery, we’ve got you covered.

As well as our review scores, we now have a testing regime that is rolling out across more and more providers. Find out how we test providers with our own real money deposits.

Our method

The scores we assign to gambling sites are made of many factors. We check out everything from the gambling products and bonuses on offer to the mobile compatibility and payment methods, assigning a score to each. We also break down the scoring for each of these features to make sure each score is as reliable as possible. 

For example, instead of just assigning an arbitrary score to a casino bonus, we score the bonus amount, the percentage match and the wagering requirements. We then add these together to add together to give the total score for the bonus. We do this for every different feature of a gambling site, add them together and then divide the total by the total maximum score for each section. We then times the result by 100 to give us the final percentage score out of 100.

Is our scoring method perfect? We doubt it could ever be. But it continues to evolve quickly, drawing upon more research and data points to build a clearer picture of what the brand really has to offer.

Betting

There’s a number of factors to consider when choosing a sportsbook to bet at. First up, you’ll want to check the markets on offer to make sure you can bet on your preferred sports, particularly if you’re a fan of more niche sports like darts or cycling. You’ll also want to make sure the sportsbook offers your favourite betting markets.

Next up, you’ll want to make sure there’s an attractive welcome bonus on offer, which is why we score bonuses based on bonus type, amount, qualifying requirement and key terms. Finally, we check out the features available at each betting site we review, from cash out to in-play betting, to create the most reliable scores around.

In this section: Sports – Markets – Bonus

Sports

Markets 

Bonus

Casino

The first thing more players will want to know about an online casino is the games on offer. This is why we have a detailed system for the games libraries of the casinos we review. We score casinos on the types of games on offer, from slots to keno, the live casino offering, the number of games, as well as the number of software providers used. This ensures that we can score casinos based on the size and variety of the game library.

Secondly, we take a detailed look at the bonuses available, so that our scores reflect the quality of each offer. We do this by scoring the size of the bonus amount, the percentage match, as well as the key term and condition: the wagering requirement. This allows us to identify the most generous casino bonuses on the market.

Slots

Roulette

Blackjack

Bonus

Standardised scored features 

The above scores are all independent to the vertical, because, for example, you can’t compare a betting site’s sports markets to a casinos slots collection. However, other factors such as mobile compatibility, payments and security are a part of all gambling sites, regardless of the product. This is why we’ve created standardised scores for the following factors, to give you the most reliable gambling site ratings possible. 

Mobile app 

Mobile gambling is more popular than ever and is the preferred way of betting and playing games for many players. Most gambling sites offer mobile websites which you can access from web browsers on smartphones and tablets, but it’s native mobile apps that provide the smoothest online gambling experience. 

As iOS and Android mobile apps are specifically designed for your device, they can offer an improved user interface and better functionality than websites. They also have the added benefit of push notifications, which you can activate so you’re alerted to the latest promotions and news. We score gambling sites based on the devices they have mobile apps for.

Loyalty/VIP scheme

It’s always nice to get rewarded for the money you spend, which is why many of the best gambling sites have devised loyalty and VIP schemes. These reward you points depending on how much and how frequently you play, and you then exchange points for exciting prizes and perks. However, not all sites offer loyalty schemes, so we check whether we do and then score them positively if it’s ayes.

Payment methods

It’s always important that you can deposit and withdraw using a method that suits you. For this reason, our review team finds out the payment and withdrawal methods available at each site. We check whether gambling sites offer five popular methods and assign a score to each. This allows us to give you an accurate representation of the variety of payment methods on offer. 

Banking 

As well as being able to use your preferred banking methods, you’ll probably want to play at a gambling site that has fair banking terms.

Customer support

It’s always handy to have a customer support worker on hand in case you ever have any questions or queries. This is why we check out the customer contact options of each gambling site we review, as well as the customer service opening hours.

White label

You may not be familiar with the term ‘white label’, and if so, you’re probably wondering why this is relevant to our scoring system. White-label gambling site is a site that uses a platform created by another company but uses its own branding. There are many white label gambling sites out there, which provide a similar gaming experience with a few tweaks and differences. 

This is why we check whether a gambling site is white-label or not. It’s not because white label gambling sites don’t provide a quality gaming experience – far from it. However, non-white label gambling sites generally provide a fresher, more unique experience. This is because they can offer new and innovative features in the way most white label gambling sites don’t.

Use our scores to find your perfect match

So there we have it – how we score our top-rated gambling sites. Now you know the logic behind it, you can start using our scores to compare the best betting sites, casinos and so on. Simply compare, sign up, and get started!