William Hill, a household name in the betting industry, has been operating since 1934. Known for its extensive sportsbook and cutting-edge technology, the brand is licensed and regulated by the UK Gambling Commission. Their generous welcome offer, “Bet £10 Get £30,” provides a great opportunity for new customers to explore what William Hill has to offer.


Our William Hill Review

When reviewing William Hill, we focused on several key factors to provide an accurate and fair assessment of the bookmaker. These include the range of sports markets, odds competitiveness, in-play features, promotions, and overall user experience.

William Hill performed exceptionally well in a few areas. The variety of sports and betting markets is impressive, catering to both mainstream and niche interests, while their in-play betting platform and live streaming services offer an engaging experience for bettors. Their welcome offer, “Bet £10 Get £30,” is generous and provides a great start for new users.

We also considered ease of use, safety, and mobile capabilities, all of which scored highly. William Hill’s long-standing reputation and licensing under the UK Gambling Commission further add to its credibility, making it a trustworthy choice for both new and experienced bettors.

How We Scored William Hill

Our scoring system evaluates key aspects of bookmakers. How we score.

Rating Categories Ratings
Sports and Betting Markets 10
Licensing and Safety 9
Competitive Odds 9
Usability 9
Mobile Capabilities 8
Bonuses and Promotions 9
Payment Options 8
Customer Support 10

Is William Hill a Trustworthy and Safe Brand?

William Hill is a highly reputable bookmaker with decades of experience. It is licensed and regulated by the UK Gambling Commission, ensuring compliance with strict safety and fairness standards. The brand also offers tools for responsible gambling.

Feature Details
Company WHG (International) Limited
Registration Number 39225
Address 6/1 Waterport Place, Gibraltar
Licences UK Gambling Commission
Email [email protected]
Live Chat Available

Personal Experience Using William Hill

I’ve been using William Hill for a while now, and my experience has been very positive. The first thing I noticed was how easy it is to sign up and claim the welcome offer. I deposited £10, placed a qualifying bet, and quickly received £30 in free bets, which was a great way to start.

The range of sports markets is impressive. I mostly bet on football and horse racing, and there’s always plenty of options to choose from. The odds are competitive too, especially with their Enhanced Odds offers, which I’ve used a few times to get better value on big matches.

I’ve also enjoyed using the in-play betting feature. The live updates make it simple to follow the action, and the live streaming option is a real bonus. Watching the game while placing bets all in one place is super convenient.

One of my favourite features is the Bet Builder tool. I’ve used it to create custom football bets, and it’s easy to use and adds more excitement to the game.

Overall, William Hill has been reliable, easy to navigate, and full of great features. I’d recommend it to anyone looking for a straightforward and enjoyable betting experience.


9.1 /10
Bet £10 Get £30 In Free Bets
#AD 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. UK and Ireland residents only. Further terms apply. GambleAware.org 18+. Full T&Cs apply. Please gamble responsibly. GambleAware.org

William Hill Sign-Up Offer Explained

New customers at William Hill can claim £30 in free bets by depositing and wagering £10 on any qualifying sportsbook market. The free bets are credited as three separate £10 bets. To qualify, bets must meet the minimum odds requirement of 1/2 (1.5) and exclude virtual markets.

William Hill Sign-Up Offer Terms & Conditions

The welcome offer comes with the following terms and conditions:

  • New customers only.
  • Minimum deposit and bet: £10.
  • Qualifying bet odds: Minimum 1/2 (1.5).
  • Free bets are credited as 3 x £10 denominations.
  • Free bets expire after 7 days if unused.
  • The offer excludes virtual markets.
  • Deposits made via PayPal, Skrill, Neteller, Paysafecard, and some other methods are not eligible.
  • The promotion is only available to UK customers.

Terms and Conditions Table

Feature Details
Wagering Requirements None
Minimum Odds 1/2 (1.5)
Minimum Deposit (or Bet) £10
Bonus Expiry 7 days
Restricted Bets Virtual markets excluded

How to Sign-Up To William Hill & Claim Your Bonus

Follow these steps to claim your William Hill welcome offer:

  1. Register Your Account
    Visit the William Hill’s website or app and sign up using the promo code R30.
  2. Deposit and Bet
    Make a minimum deposit of £10 using an eligible payment method and place a qualifying bet at minimum odds of 1/2 (1.5).
  3. Receive Your Free Bets
    Once your qualifying bet settles, £30 in free bets will be credited to your account in 3 x £10 denominations.

What are William Hill Bet Credits and How to Use Them?

The free bets offered by William Hill are a form of bet credits. These allow you to place bets without using your real money balance. While the stake is not returned, any winnings are credited to your account as cash. Free bets must be used within 7 days of being credited.

Do you Require a Bonus Code to Claim your William Hill Sign Up Offer?

Yes, to claim the William Hill sign-up offer, you must use the promo code R30 during the registration process. Ensure you enter the code correctly to activate the promotion.

How does William Hill’s New Customer Offer Compare with Other Bookmakers?

William Hill’s Bet £10 Get £30 offer is competitive with similar promotions in the market. Here’s how it stacks up:

Betting Site Welcome Offer Bonus to Stake % Bonus Code
William Hill Bet £10 Get £30 300% R30
Paddy Power Bet £10 Get £50 500% None
Betfred Bet £10 Get £50 500% SUMMER50
Coral Bet £5 Get £20 400% None
Betway Sports Up To £30 Matched Bet 100% None
Bet365 Bet £10 Get £30 300% None
Sky Bet Bet 5p Get £30 60,000% None
Ladbrokes Bet £5 Get £20 400% None
Spreadex Bet £10 Get £40 400% None
BetVictor Bet £20 Get £40 200% None

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William Hill Existing Customer Promotions and Regular Offers

Impact Sub

With William Hill’s Impact Sub Promo, your bet stays valid even if the player you’ve backed is substituted. With impact sub, the player who replaces the substituted player will now be in play for this bet as opposed to the bet losing.

This gives you more confidence when betting on player markets like goalscorers. Just place your bet on an eligible match, and you’re covered. Check the terms to ensure your bet qualifies.

Enhanced Odds Offers

William Hill’s Enhanced Odds promotions are a great way to increase your winnings. These offers boost the odds on selected markets, giving you better value for your bets. Enhanced odds are regularly updated and often focus on popular events, such as Premier League football matches, big horse races, or headline tennis fixtures. For example, you might see boosted odds for a star striker to score first in a football game or a favourite to win in a horse race. These offers are easy to spot on the site or app, making it simple to take advantage of better prices on your favourite bets.

Money Back Specials

With Money Back Specials, William Hill offers an added layer of security for certain bets. If your bet loses under specific conditions, you’ll get your stake back as a free bet. These specials are often tied to big sporting events or specific bet types. For example, William Hill are currently offering money back if a horse you back for Cheltenham 2025 turns out to be a non runner. Keep an eye on the promotions page to see the latest Money Back Specials available.


On Which Sports Can You Apply The Sign Up Offer?

9.3 /10

The welcome bonus at William Hill is easy to use and works on almost all sports. You can’t use it on virtual markets, but everything else is open to you. Popular sports to bet on include football, horse racing, and tennis. Whether you want to support your favourite football team, pick a horse to win a race, or guess who will win a tennis match, the bonus gives you plenty of choices to start betting. It’s a simple way to try out what William Hill has to offer.


Does William Hill have a Mobile App?

8.9 /10

Yes, William Hill offers a dedicated mobile app available for both iOS and Android users. The app provides access to their full range of betting markets and features, including live streaming and in-play betting.

How to Download the William Hill App

  1. Visit the App Store or Google Play
    Search for “William Hill” in your device’s app store.
  2. Download and Install
    Click “Download” and wait for the app to install.
  3. Log In or Register
    Open the app, log in, or create a new account to start betting.

For mobile app details, see our betting apps page.

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William Hill Key Sportsbook Features: What Makes Signing Up Worthwhile?

Wide Range of Sports Markets

One of William Hill’s key strengths is its vast selection of sports markets. The platform covers over 36 sports, including football, horse racing, tennis, rugby, and cricket. In addition to these popular options, William Hill also caters to niche interests like esports, cycling, and even novelty bets such as TV shows and politics. This wide variety ensures there’s always something for everyone, no matter where your interests lie.

Competitive Odds

William Hill is known for providing competitive odds across a wide range of sports. This ensures you get great value for your bets, whether you’re backing a Premier League team, placing a wager on the Grand National, or betting on an underdog in a tennis match. Horse racing fans will also benefit from the “Best Odds Guaranteed” offer on UK and Irish races, giving peace of mind that you’ll always get the best return.

In-Play Betting

For those who enjoy the thrill of live betting, William Hill’s in-play platform is second to none. You can place bets as the action unfolds, with real-time updates keeping you informed of every development. The platform covers a wide range of sports, from football and basketball to tennis and beyond. The user-friendly interface ensures that even beginners can place live bets with ease.

Live Streaming

William Hill takes live betting to the next level with its live streaming service. Bettors can watch events directly on the platform, with streams available for sports like football, tennis, and horse racing. This feature allows you to stay immersed in the action, making it easier to track your bets and make informed decisions. Accessing live streams is straightforward, with many requiring only a small wager or a funded account.

Bet Builder Tool

The Bet Builder tool is a fantastic feature for those who love to create personalised bets. This tool allows you to combine multiple selections from the same game into a single wager. For example, in a football match, you could bet on the first goalscorer, the total number of corners, and the match result—all in one bet. The Bet Builder is particularly popular with football fans, offering endless possibilities for creative betting strategies.

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Which Payment Methods Can I Use To Deposit & Withdraw With William Hill?

9.8 /10

William Hill supports multiple payment methods, offering convenience and flexibility for users.

Deposit Method Fee Deposit Time Withdrawal Time Minimum Deposit Minimum Withdrawal
Visa No Fee Instant 1-2 days £10 £1
Mastercard No Fee Instant 1-2 days £10 £1
Maestro No Fee Instant 1-2 days £10 £1
PayPal No Fee Instant 1-2 days £10 £1
Fast Bank Transfer No Fee Instant 1-3 days £10 £1
Paysafecard No Fee Instant Unavailable £10

 


Your Questions Answered

Can I use William Hill’s welcome offer on any sport?

Yes, the welcome offer can be used on almost all sports markets, giving you a lot of flexibility. However, it doesn’t apply to virtual markets, so make sure to avoid those when placing your qualifying bet. Popular sports like football, horse racing, and tennis are all eligible, so you’ll have plenty of options to explore.