Betting Sites UK | Best & New Online Bookies for 2025

New Betting Sites News Monthly Update

With plenty of market coverage at our recommended bookies, you might be overwhelmed knowing where to start. Here’s a preview of the top upcoming betting events to stick in your diary.

January 2025 Highlights

Entering the first month of the year, here’s a few events to look forward to:

PDC World Darts Championship (15 December – 3 January)

Held at London’s Alexandra Palace, this darts event is perfect for live betting on match outcomes, leg totals, and high checkouts.

Australian Open (12–26 January)

One of tennis’ biggest competitions gets underway.

Champions League Matchday Seven (21–22 January)                                            

The second last of the group stage matches in the UEFA Champions League kicks off.

Champions League Matchday Eight (29 January)                                                    

The last of the group stage games in the Champions League starts with the knockout stages just around the corner

Rugby Six Nations (31 January-15 March)

One of the most exciting competitions in rugby gets underway at the end of the month.

New Betting Site Reviews

Every month we update this list with the latest bookmakers added to Compare.bet. Our expert team evaluates each new betting site & provide detailed reviews that cover everything they are offering, from bonuses to site design and payment methods and measure how they stack up against the top brands in sports betting. This list highlights bookmakers newly added to Compare.bet, not necessarily newly launched – though some may be.

The Best Betting Sites by Category

The best betting sites typically provide their customers with a wide range of choice when it comes to betting markets. From popular sports like football and cricket to the more niche pursuits of table tennis and sailing, you can usually find something of interest. To help you choose the best site for your sporting preference, we’ve listed our reviews by the sport we feel they cover most comprehensively. Read on to find out more.

Best Betting Site for Football — BzeeBet

One of the newest sites in the UK, BzeeBet launched in 2023 under the umbrella of Aspire Global International. Sister sites include Spin Rio, Plaza Royal and Hey Spin to name a few. As expected for such a force in the industry, Bzeebet is already competing with the best. In terms of first impressions, I was particularly impressed with the site design and how easy it is to navigate. Sports betting fans will also be pleased with the amount and diversity of sports betting markets available – including thousands of football options. They’ve included many other important features such as in-play listings, live chat, a multitude of payment options and some unique promotional opportunities for existing customers. This includes Free Bet Thursday and BZ Bet Builder that’s eligible across all sports both pre-match and live in-play. Overall, I would recommend Bzeebet as a betting site. Despite its recent entry in the market, it feels like a confident first year for the team.

What we like:

• Clear and well laid out site
• Large amount of sports markets available
• Useful features such as a ‘favourites’ tab and on-page bet slip that offers 1-click betting

What we don’t like:

• There is currently no app available for Bzeebet customers

Best Betting Site for Horse Racing — BetVictor

The design of BetVictor is one of my favourites. It’s relatively simple in style but clear with individual units down the page outlining each section of information. Horse racing fans will enjoy the availability of betting markets, including virtual horse racing around the clock. Daily races are listed below the current markets so you can work out which you’d like to bet on. Aside from this, there are many other sports to test out, plus casino and live casino offerings. The mobile version of the site is another positive to mention, plus of course the highly recommended BetVictor app that’s available to download.

What we like:

• Many promotions for existing customers including horse racing matched deposits, cash back and best odds guaranteed
• Great selection of sports markets to bet on
• Live streaming options for horse racing and other sports

What we don’t like: 

• Would benefit from a few more payment methods

Best Betting Site for Boxing — HeySpin

Despite the name, HeySpin is a popular sports betting site that offers over hundreds of sports markets to its customers. At first glance, one thing I love about the HeySpin site is its unique black and yellow colour theme. For me, the dark background makes it easy to read, plus the signposting for important pages is well labelled. At the time of writing there are four promotional offers available. This includes a welcome offer, a bet builder, a cashout opportunity and an odds boost. It’s great to see regularly updated promotions but as ever, be sure to read through the terms and conditions of use. Overall, HeySpin is a great sports betting site with lots to keep you entertained.

What we like:

• Wide range of sports events to bet on
• Most top payment methods are supported, such as Paysafecard, Neteller, Trustly, MuchBetter and PayPal
• Easy to switch between casino and sports betting

What we don’t like:

• No live streaming available

Best Betting Site for Golf — Parimatch

As a first impression, the Parimatch site is quite busy to look at. However, the sports, offers and general features are well laid out so I didn’t find it overwhelming or difficult to find what I wanted. Heading straight for the offers page, Parimatch provides a small range of promotions for new and existing customers. At the time of writing this includes a selection of ‘bet and get’ style free bets and an acca bonus. Interestingly, there’s also a daily and weekly ‘free to play’ option of casino games that require no deposit. Golf fans will enjoy the selection of international tournaments, Champions Tour and Ryder Cup options, to name just a few. 

What we like:

• Easy to navigate site
• Unique features like the Parimatch Hat-Trick Hunt and the £20,000 Raffle
• Switch easily across to casino and live casino games 

What we don’t like: 

• Live streaming for horse racing only

Best Betting Site for Accas – BetMGM

A new UK online bookmaker for 2023 so not one I’m hugely familiar with. However, at first glance, I was impressed with the layout of the BetMGM site. The gold and black colour theme is a nice backdrop to the great variety of sports markets available to customers. I particularly like the inclusion of smaller sports that are native to specific countries – as an example, bandy is not hugely well known outside of Scandinavia. Nevertheless, it’s included as an option on BetMGM.  The sports homepage provides a wealth of information, including suggestions for trending bets and an outline of how to read betting odds. Acca fans, be sure to take a look at the Golden Acca promotion that provides five profit boosts on accas each week. 

What we like: 

• Unique promotions such as Golden Goals for accas fans
• Great range of sports markets to choose from
• You can easily switch across to the casino or live casino side of the site

What we don’t like: 

• The site could provide a few more payment options to customers

Best Betting Site for Free Bets – bet365

Bet365 doesn’t need much of an introduction – operating as one of the leading UK betting sites and holding regular EFL partnerships. Landing on the site and registering for the first time you can claim a welcome offer that provides £30 in free bets when you bet £10 of your own money. Be mindful there are some strict limitations in terms of eligible payment methods but nevertheless, an extra £30 is a great way of familiarising yourself with the site. The layout of the site is clear and easy to navigate, with sports listed down the left hand side and links through to the casino and live casino side of the site at the top of the page. Overall, bet365 is a site I return to regularly. They provide competitive odds, a decent selection of promotional offers and all the sports you’re likely to want to bet on.

What we like: 

• Generous free bet welcome offer 
• Mobile app available to download on iOS and Android devices
• Great range of sports, esports and even politics markets to bet on

What we don’t like:

• Strict limitations on bonus acceptance payment methods

Best Betting Site for Cashback – Bet Storm

The first thing I did when checking out Bet Storm was to accept the welcome bonus of £10 off the back of my first £10 bet. It’s not a huge offer but certainly gives me the chance to try out a few extra bets. There’s only 1x wagering requirements on this offer so the play through isn’t too high. Those looking for a cashback offer can choose the promotion by sport. I was impressed to see cashback promotions for a range of sports including football, tennis, Formula 1, cricket, plus many more. Overall, I love the design of Bet Storm, it’s one of my favourite sites because of the background images and the sports being listed by icons down the left side of the page. It’s a really easy site to navigate and one I will return to again.

What we like:

• Unique range of promotions including the Sports Stars leaderboard and sports-specific cashback offers
• The Free Bets Monday offer requires a very high £50 minimum bet for qualification
• While there is no native app for Bet Storm, I think this is one of the best sites, in terms of clarity and design, for mobile betting

What we don’t like:

• No live streaming available

The Benefits of New Bookies vs Established Sites

In your search for the perfect bookmaker, you’ve likely asked yourself the question — should I opt for an established and well-known brand, or venture off the path and give a new bookie a try? There are plenty of reasons for both. While the older betting brands have a wealth of experience behind them, many new sites do things a little bit differently to gain a competitive edge, and sometimes that novelty appeals to punters. Here are some other reasons to consider a new betting site:

• Exciting Betting Markets – The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as elections and awards ceremonies like The Oscars. This means that, whether you fancy a bet on football, want to try your luck betting on Formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.
• Bet Builders – Our top-rated new UK betting sites must have sophisticated bet builders, enabling punters to combine several selections under one overarching wager. These tools can deliver highly versatile possibilities on everything from football to basketball, generating highly unique and personal predictions. For example, you could choose the goalscorers, number of yellow cards, total corners, and match winner for a Premier League fixture. Bet builders are standard across leading bookies nowadays, so new sports betting sites must go above and beyond the status quo. The best platforms, like bet365 and Paddy Power, provide space for over a dozen selections and have smooth software that instantly calculates the potential payout and odds.
• Live Streaming – New UK betting sites must offer live streaming on wide-ranging sports to match the industry heavyweights. Not doing so is unforgivable in the current climate, as most bookies worth betting with have some level of live streaming capabilities. Our experts look for glitch-free software and easy access to streams. Aside from the obvious advantage of watching sports directly on your betting app or browser, live streaming also significantly upgrades the live betting experience. High-ranking new sports betting sites offer seamless integration with in-play betting markets, allowing punters to watch games and bet accordingly with ease. Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!
• Forward Thinking Design – Many of the best new sports betting sites provide players with some of the freshest designs you can find online. From the bright colours of Rizk, to the simple format employed by 10bet, there are a variety of techniques employed by new betting sites to not only attract new players but make their betting experience as good as it can be.
• Competitive Odds – New bookies need to draw customers away from their usual betting site, and one way in which they can do this is by offering competitive odds. It’s always worth checking out a new site’s odds — there’s a lot to gain in losing a little bit of profit to increase traffic flow.
• Creative and Generous Bonuses and Promotions – Similarly, a new betting site can attract new customers through unique and attractive bonuses and promotional offers. In this light, a new bookies may have the edge over a more established site that doesn’t need to provide its loyal customers with increasingly generous promotional opportunities. Now you’re up to speed on the advantages of new betting sites, keep reading to discover our top picks.

Best New Betting Sites for Free Bets

Free bets are the most common welcome offer you’ll find at new betting sites. Here are some of our favourites:

• BetMGM offers £40 in free bets when you first wager £10 of your own money.
• Parimatch currently has a welcome offer of £30 in free bets when you bet £10 of your own money.
• Copybet features a generous Bet £10 Get £40 for new players.
• BetTarget is currently giving new customers a £10 free bet in return for staking £15.
• Rhino Bet has a welcome offer of £10 in free bets when you bet £25.

Best New Betting Sites for Acca Boosts

Another welcome bonus format gaining popularity at new betting sites is the acca boost, which increases your payouts if you land a successful accumulator. Here are our top picks:

• Pub Sports is giving new customers a 50% acca boost on football.
• Hyper Sports boosts winning football accas by 50%.
• 32Red gives players a 100% profit boost token. This isn’t strictly an acca boost, but it’s another offer where you can increase payouts on a winner.

Our Top Mobile Betting Apps:

Mobile sports betting is how the majority of punters lay their wagers these days. As such, all of our recommended sportsbooks offer mobile compatibility. As well as mobile-friendly websites, some of the best mobile bookies have also developed native betting apps to create the best possible handheld user experience. Some of our favourites are:

• BetMGM
• Unibet
• Bzeebet
• Parimatch

New Betting Sites - Launch Dates and UK Licenses

Some betting site features are ‘nice-to-haves’, but a licence from the UK Gambling Commission is non-negotiable. A current licence from the UKGC tells us that a site is legal, regulated, and undergoes regular audits. Most importantly, it also tells us that a betting site is safe for customers like you. Checking for a licence is the first thing you should do before registration. Here at Compare.bet all betting sites that are listed have a UKGC License. Below you will find a list of all the betting sites we promote. We are listing the year they launched in the UK and their license at the UK Gambling Commission website.