Searching for your next bookie? While it seems a sure-fire bet that the biggest names will have a well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and rewarding bonuses.
Here at Compare.bet, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list includes a range of attractive options that can challenge the status quo and provide you a great sports betting experience.
Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. If you want to learn more about the best new bookies and what you might expect from the best new betting sites, Compare.bet has everything you need to know.
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Comparing the Best New Bookmakers
1. BetMGM – Best New Betting Site for Loyalty Rewards and a Golden Goal Jackpot
If you’re familiar with the American sports betting scene, there’s a good chance you’ve already heard of BetMGM. This site recently launched in the UK and brings with it all the fantastic advantages it’s known for across the pond. Off the bat, new customers can land £40 of free bets in return for a £10 qualifying bet. With this welcome package, you’ll get a full taste of what BetMGM has to offer — it’s split into a £10 horse racing bet, a £10 free Bet Builder, a £10 accumulator, and a £10 football free bet.
On top, there’s plenty to keep you going once your welcome bonus has run dry. From daily odds boosts and enhanced acca payouts to weekly free bets and cash giveaways, bettors of all tastes are catered for. Mobile players will be right at home too thanks to the BetMGM mobile app for Android and iOS. The only drawback? The payment methods here are still rather limited, and you’ll have to use a debit card, PayPal, or bank transfer for deposits and withdrawals.
What we like:
- Valuable welcome bonus for new customers;
- Fantastic site design;
- Regular ongoing promotions;
- Native app for mobile and tablet;
- Excellent betting market coverage.
What we don’t like:
2. AK Bets
While AK Bets is a relatively new betting site — it launched its online sportsbook in 2023 — it ticks all the boxes for both casual and serious bettors alike. As a new customer, I was impressed by the 25% boost on my first football accumulator. Although my bet didn’t win, there’s a chance this offer will give you a nice edge right from the start.
On top of the beautiful game, the platform also offers a wide selection of global betting markets, which means there are plenty of options ranging from popular leagues to niche sports. I also love the bet builder feature, which is really handy for creating unique wagers on single matches. Another plus is the dedicated betting app, which I found seamless and easy to use when betting on the go.
Pros:
- 25% boost on first football acca
- Mobile app for Android and iOS
- Huge range of markets
Cons:
- Welcome bonus only applies to football
3. Star Sports
Before signing up to Star Sports, my eye was immediately caught by the £25 free bet for new customers, alongside 25 free spins for use in the online casino. Unlike most free bet offers that are given as soon as you spend a minimum amount, this is an insurance bet — so if your first bet loses, you’re refunded 50% of the stake up to £25 as a free bet token. There’s an excellent selection of ongoing promotions too. As a football fan, I particularly appreciated the £10 free bet reward in return for placing 5 x £10 football multiples.
The site itself is extremely user-friendly, making navigation a breeze whether you’re betting on sports or trying out the casino. I also really like the mobile app, which delivers a seamless experience if you want to bet on the go. Star Sports offers a solid platform on the whole — my only major qualm would be the limited payment methods of debit cards, check, and bank transfer. Nonetheless, this shouldn’t be a dealbreaker for most customers.
Pros:
- Insurance bet for new customers
- Dedicated mobile app
- Plenty of ongoing promotions
Cons:
4. Betfair
I’ve long been a fan of Betfair thanks to its standout betting exchange — a unique platform which lets you bet against other punters. However, it also runs a high-quality sportsbook that’s definitely worth a look, especially if you’re keen to get your hands on a substantial welcome bonus. One of the more generous offers I’ve come across, new customers at this site get £50 in free bets when they sign up and bet £10, providing plenty of extra funds with which to explore the site.
I really like the look of Betfair — it’s sleek and modern, and runs flawlessly on all devices. There’s also a dedicated mobile app I recommend downloading if you play predominantly on your phone or tablet. With its strong reputation and wide array of features, Betfair is an excellent choice if you’re seeking a new betting site.
Pros:
- Large welcome bonus
- Bookie, betting exchange, casino, and poker under one roof
- Slick site design
- Dedicated app
Cons:
- Welcome offer can only be claimed with debit cards and Apple Pay
5.Paddy Power
Paddy Power is practically a household name among UK punters, owing to its strong reputation. And after testing it myself, I can see why it’s a go-to for many bettors. I love the £30 free bet sign-up offer for just a £5 wager. It’s a low entry point that provides great value to players seeking new betting sites, giving you plenty of room to explore Paddy’s extensive sportsbook. Speaking of, the platform itself is incredibly easy to use, even if you’re new to betting.
As a horse racing fan, I also appreciated the extra places and boosted odds promotions that Paddy Power runs consistently. However, I did notice that ongoing promotions for other sports aren’t quite as plentiful. Still, the overall experience is reliable and straightforward, and you can tell why this brand has such a solid reputation. If you’re after a new betting site with all the bells and whistles, Paddy Power is a fantastic option.
Pros:
- Valuable welcome bonus
- Sportsbook is well-designed and easy to navigate
- Excellent horse racing promos
- Decent choice of payment methods with fast withdrawals
Cons:
- Fewer ongoing promos for other sports
6. Midnite
One of the newest betting sites around, Midnite truly stands out from the crowd with its sleek, modern design. From the moment I started using it, I found it intuitive and visually appealing. The welcome offer — bet £10 on accas with 4+ legs to get £20 and 50 free spins — is a solid incentive to dive in. However, the fact your qualifying bet must be an accumulator may put some off, as well as the short 7-day expiry period.
One of Midnite’s biggest strengths is its focus on Esports. Whether you’re into League of Legends, Counter-Strike, or StarCraft 2, you’ll find plenty of markets to choose from. I also appreciated the good range of e-wallet payment options, including PayPal and Skrill. These are your best bets if you want to receive fast withdrawals from Midnite — during my tests, the money arrived within just a few hours. The dedicated app is another highlight, providing a smooth mobile betting experience.
Pros:
- Slick site design
- Strong Esports market coverage
- Convenient e-wallet support
- Solid welcome bonus
Cons:
- Only 7 days to use the welcome bonus
7. MagicRed Sports
If you’ve ever dived into the world of online casinos, you may already know the name MagicRed. It also runs a fantastic online betting site with a simple and straightforward welcome bonus — bet £10, get £10. While this is a smaller offer than some competitors, it’s easy to claim and gave me a good starting point to explore the site.
One of the standout features here is the built-in live streaming, which is great if you enjoy in-play betting as you can watch and bet without having to switch between platforms. That said, the site’s design feels a bit overwhelming at first. There’s a lot going on visually, although the interface is customisable with your favourite sports, so once you’ve done a bit of tweaking and learnt where everything is, it is nice to have everything within reach. What’s more, you can access MagicRed’s online casino from the same account, so it’s a good choice if you enjoy both sports betting and casino games.
Pros:
- Straightforward welcome bonus
- Built-in live streaming
- Fantastic array of payment methods
- Online casino games also available
Cons:
- Site design could be improved
8.NeptunePlay
Looking for a new betting site with a familiar feel? NeptunePlay runs on the Aspire Global platform, so if you’ve used other sites powered by this software you’ll feel right at home. While that means it doesn’t stand out in terms of design or uniqueness, it’s reliable and straightforward. One feature I really like is the selection of payment methods, including payouts within a few hours to the likes of PayPal, AstroPay, and MuchBetter, with NeptunePlay providing quick and smooth transactions through its efficient cashier.
The welcome offer is a simple Bet £10 Get £10, which is easy enough to claim, but I did note a significant lack of ongoing promotions for sports betting. Instead, the offers for existing customers are aimed solely at the online casino side of the site — this could be a drawback for regular bettors. Nonetheless, if you’re after a new betting site with fast payouts, NeptunePlay certainly does the job.
Pros:
- Solid welcome bonus for new bettors
- Familiar layout and design that’s easy to navigate
- Good e-wallet support including PayPal, AstroPay, and MuchBetter
Cons:
- Lack of ongoing sports promotions
9. Betition
Betiton caught my attention with its vast array of competitive odds, offering thousands of betting options on everything from popular markets like football to niche sports like squash. The welcome bonus was useful for exploring some of these. What is it? Simply bet £15 at the site and you’ll get a £10 free bet in return — not a bad offer, although there are larger packages available elsewhere. However, one promotion that did stand out was the acca boost, where you’ll get up to 77% boosted payouts based on the number of legs in your bet.
I do think the site could use some improvements to its design. It’s functional, but lacks the ease of use that makes other sites more enjoyable to bet at. Despite this, it’s still a solid choice if you’re looking for a wide range of markets.
Pros:
- Thousands of betting markets
- Boosted accumulator payouts
- £10 free bet for new customers
Cons:
- Site design could be improved
10. Pub Sports
Seeking a new betting site for in-play betting? I’d opt for Pub Sports. The site is clearly designed with live betting in mind, with handy tags and views specifically for ongoing events. On top, I found it easy to place wagers quickly during matches, which is always a plus. Football bettors will love the acca boost too, with up to 50% added to your winnings on winning football accas.
In terms of the welcome bonus, unfortunately this is reserved for the online casino arm of the site. It’s sizable, coming in at £100 in bonus funds, but as it can’t be used for sports betting this may be disappointing if you’re not a fan of casino games. That said, the rest of the features at this betting site definitely get the job done.
Pros:
- Football acca boost
- Great in-play betting features
- Robust site design
Cons:
- Welcome bonus is online casino only
How We Review the Best New Betting Sites
Compare.Bet experts utilise a lengthy checklist to closely review new UK betting sites. We consider various site characteristics to give you a complete picture of each bookie and never recommend a platform without checking these vital criteria. New sports betting sites should provide something modern or fresh to get the highest rankings, whether this be new features or an updated approach to site design. Some of the most important factors we consider include:
- Variety of Sports Betting Markets – The best new UK betting sites feature an impressive selection of sports betting markets, exceeding what traditional bookies offer. Our experts pay special attention to the number of choices available on major sports events, as this is where the inclusion of new and exciting markets can be the most significant. Paddy Power and bet365 are widely regarded as the industry leaders for diverse and precise betting markets, so the top new betting sites UK punters can enjoy must match or exceed these platforms to be worthwhile. Extra points go to new bookies that cover less popular areas like eSports in greater detail than the established industry leaders.
- Digital Payment Methods – We’ve enjoyed a considerable influx of new payment options over the past decade, with new e-wallets and Open Banking solutions helping punters fund their accounts in various different ways. New UK betting sites are perfectly poised to take advantage of innovative options like MuchBetter, AstroPay, or Trustly, so this is another key area we consider during the review process. Ideally, new betting sites will also offer lightning-fast withdrawals that land in an hour or two.
- Licensing and Security – Investigating licensing and security is one of the most important steps for our new UK betting sites reviews. These platforms must have valid licensing from the UK Gambling Commission, as the regulator undergoes consistent auditing to ensure betting sites offer fair and transparent odds and comply with responsible gambling regulations. Without a legitimate licence, nothing is stopping new sports betting sites from bending the rules, so this is seriously important. Compare.Bet also considers additional security features at new UK betting sites. These include watertight SSL encryption and personalised security features like Face or Touch ID.
- New Bonuses and Promotions – Offering eye-catching betting bonuses is one of the easiest ways for new UK betting sites to set themselves apart. Our experts closely scrutinise the terms and conditions to find the most valuable bonuses, as some new bookmakers can disguise surprisingly generous welcome offers with restrictive wagering requirements or minimum deposit amounts. The best new betting sites for UK punters also showcase ongoing promotions like price boosts, acca insurance, and free bets.
- Downloadable App – Having a downloadable iOS and Android mobile app is something new UK betting sites can often fall short with. It’s not easy to launch a fully operational app and browser platform simultaneously, but some of our favourite new sports betting sites have managed it over the years. Our experts examine mobile apps, awarding the most points to new bookmakers that offer forward-thinking applications offering something genuinely new to bettors.
- Modern Site Design – Never underestimate the power of betting site aesthetics. Placing wagers on a visually unappealing platform can get tedious, so new UK betting sites must pay particular attention to this aspect. These operators have no excuse, as they have the liberty of examining older sites and establishing what design features work and which ones need improvement. We expect a modern site design with sophisticated search functions and practical menus at the best new UK betting sites.
- Customer Support – New sports betting sites can score as highly as they want on the previous criteria, but everything falls down without a superb customer support network. This is a typically underrated part of reviewing new UK betting sites, as there’s nothing worse than being unable to sort a problem due to an unresponsive or unhelpful service. It’s particularly important at newer bookies, where there might still be small problems that need ironing out. In these cases, top-quality customer support is essential. Our experts run tests and consider the options available to give the most well-informed reviews and help you choose.
New Sites vs. Established Sites
The Benefits of New Bookies vs Established Sites
New betting sites UK punters can enjoy launch almost every week, generating a competitive atmosphere that requires fresh bookies to be on top of their game from the outset. These platforms must pay special attention to a core group of selling points to gain an edge over competitors. Some of the most pertinent include:
Exciting Betting Markets
The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as elections and awards ceremonies like The Oscars. This means that, whether you fancy a bet on football, want to try your luck betting on Formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.
Bet Builders
Our top-rated new UK betting sites must have sophisticated bet builders, enabling punters to combine several selections under one overarching wager. These tools can deliver highly versatile possibilities on everything from football to basketball, generating highly unique and personal predictions. For example, you could choose the goalscorers, number of yellow cards, total corners, and match winner for a Premier League fixture.
Bet builders are standard across leading bookies nowadays, so new sports betting sites must go above and beyond the status quo. The best platforms, like bet365 and Paddy Power, provide space for over a dozen selections and have smooth software that instantly calculates the potential payout and odds.
Live Streaming
New UK betting sites must offer live streaming on wide-ranging sports to match the industry heavyweights. Not doing so is unforgivable in the current climate, as most bookies worth betting with have some level of live streaming capabilities. Our experts look for glitch-free software and easy access to streams.
Aside from the obvious advantage of watching sports directly on your betting app or browser, live streaming also significantly upgrades the live betting experience. High-ranking new sports betting sites offer seamless integration with in-play betting markets, allowing punters to watch games and bet accordingly with ease.
Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!
Forward Thinking Design
Many of the best new sports betting sites provide players with some of the freshest designs you can find online. From the bright colours of Rizk, to the simple format employed by 10bet, there are a variety of techniques employed by new betting sites to not only attract new players but make their betting experience as good as it can be.
Competitive Odds
New bookies need to draw customers away from their usual betting site, and one way in which they can do this is by offering competitive odds. It’s always worth checking out a new site’s odds — there’s a lot to gain in losing a little bit of profit to increase traffic flow.
Creative and Generous Bonuses and Promotions
Similarly, a new betting site can attract new customers through unique and attractive bonuses and promotional offers. In this light, a new bookies may have the edge over a more established site that doesn’t need to provide its loyal customers with increasingly generous promotional opportunities.
Claiming a Bonus at Brand New Bookies
You’re in for a treat when it comes to bonuses at the UK’s newest betting sites. With a selection of welcome bonus deals for new bettors and promotions for returning customers, there’s something for everyone. While the exact sports betting bonuses will vary between bookies, they all come with terms and conditions of use. It’s important to read through these thoroughly before accepting. T&Cs can include caps on winnings, wagering requirements, time limits on your free bets and even restrictions on eligible deposit payment methods. Let’s take a closer look at the deals on offer.
Best New Bookies for Free Bets
Free bets are quite straightforward. You receive free bet credits when you place a qualifying real money bet. Free bet promos may coincide with major events like the Grand National or the World Cup, though at many new betting sites, you can earn free bets every week.
- BetMGM offers £40 in free bets when you first wager £10 of your own money
- Parimatch currently has a welcome offer of £30 in free bets when you bet £10 of your own money
Best New Bookies for Matched Deosits
Matched deposit bonuses work by the sportsbook matching a portion of your initial deposit. While the percentage of the match can differ, these offers are often particularly generous at new betting sites. For example, you can sometimes find 100% up to £50 bonuses. In this case, if you deposited £50, you’d receive the max bonus – an extra £50 in betting credit – effectively doubling your betting power to £100.
- 10bet offers a matched deposit of 50% up to £50 as welcome offer
Best New Betting Bonuses
Payment Options at New Betting Sites
When it comes to depositing and withdrawing your betting funds, there are a lot of banking options to choose from. Each method will offer players several different benefits, so let’s take a dive into the key available options.
Debit Cards
Debit cards will most likely be the payment method familiar to most online bettors. Deposits are instant, but withdrawals can take a little longer, usually between one to five working days. If your card is supplied by Visa, however, then you may be able to access Visa Fast Funds at certain sites which entitles you to withdrawals in as little as four hours.
PayPal
PayPal is a world-famous e-wallet provider with several key benefits. Users can access complete Buyer Protection cover and enjoy numerous security characteristics, including two-factor authentication and watertight payment software. Deposits are instant, and withdrawals can complete within 24 hours, depending on the bookies.
Skrill
Skrill is an e-wallet service owned by the Paysafe Group. Partnerships with the likes of AC Milan and Leeds United have boosted its profile in recent years. Users enjoy a practical mobile app and seamless money transfers without disclosing financial data. The only drawback is that Skrill is often unavailable for betting promotions. Withdrawals are speedy and often instant.
Neteller
Another e-wallet under the Paysafe Group umbrella, Neteller is available in over 180 countries, granting instant deposits and fast withdrawals. Fully licensed by the Financial Standards Authority, the payment method offers flawless security and a convenient service. Like Skrill, it can be omitted from betting promotions, so be careful.
Prepaid Cards
Prepaid cards are the perfect option for those looking for the safest-possible deposit method. Methods such as Paysafecard can be bought in one of several different values at physical stores such as newsagents. You then use the PIN on the side of the card to deposit money at your chosen betting site. As such, no banking information needs to be shared online with anyone. One key pitfall, however, is that you can’t use Paysafecard to make withdrawals.
Trustly
Trustly gives users the best bits of e-wallets and conventional debit card payments. The open-banking payment solution integrates with your bank account to facilitate transactions directly to your bookmakers. You benefit from the security of not disclosing financial details and the withdrawal speed of e-wallets and prepaid cards.
Payz
Payz is an e-wallet service designed to offer close integration with modern online gambling platforms. The payment processor, launched in 2000, has been continuously refining its platform over the past two decades. Highlights include the ecoCard MasterCard feature and its VIP scheme. One slight downside is the presence of small fees.
AstroPay
Want to pay with hundreds of currencies, including cryptos like bitcoin and litecoin? If so, AstroPay is the service for you. This amalgamation of an e-wallet, digital prepaid card and digital Visa card isn’t widely available at UK bookmakers yet, but it has countless benefits if you can find it.
Bet on Your Mobile with Brand New Bookies
New UK betting sites are keen to stand out, which means they go the extra mile to provide a top-notch service tailored to what customers want. Mobile-friendly betting is a priority for many punters, and new sites often excel in this aspect. All our top new betting sites offer mobile sites, with some also providing mobile sports betting apps. These apps offer the same array of bookmaker bonuses, but often add exclusive promotions to encourage you to sign up.
Betting apps from new sites also offer the usual benefits like easy access from your home screen and secure logins through Face or Touch ID. Plus, you can set up push notifications to stay in the loop about the latest enhanced odds offers, brand new promo codes for betting bonuses, or any new and exciting betting markets. These alerts are often customisable, ensuring that you only receive alerts for what interests you.
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Sign Up to a New Betting Site
Now you’ve got everything you need to compare the latest betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed look at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet!
Overview of the Top New Licensed Betting Sites:
| New Betting Site |
Bonus |
Deposit Methods |
Betting Markets |
Bet Builder |
|
|
Bet £20 Get £20 |
8 |
43 |
Yes |
|
|
Bet £10 Get £40 |
4 |
38 |
Yes |
|
|
Bet £10 Get £20 |
9 |
38 |
No |
|
|
Bet £15 Get £10 |
8 |
43 |
Yes |
Frequently Asked Questions
This varies between betting sites. PayPal is selective about the betting sites that can offer its payment services. This means that brand new betting sites may have to earn their reputation before they can accept PayPal deposits and withdrawals. Some new betting sites are owned by established gambling brands, so they may be able to offer this e-wallet.
In our view, any bookmaker that launched in the past couple of years, or has undergone significant redesign or improvement, can be classed as ‘new’ and is therefore eligible to appear on this list of new bookies.
We’re constantly reviewing the market to find the latest top quality bookmakers to share with you. Typically we add new bookies within a matter of days of reviewing them for quality. Check back weekly for the latest updates and special offers on upcoming events.
Yes, the UK’s best new betting sites offer cash out options. This means that you can enjoy the fresh feel of a brand new site as well as reaping the rewards of cashing out early on your bets. Our online bookmaker reviews will give you an insight as to which sites offer cash out – no need to dig around!
Not necessarily. While the latest betting sites might offer competitive odds to stand out on the market, this isn’t always the case. You’ll need to shop around to find the best sports betting odds on the market.
There are many great new betting sites to try out and how we define the best of the best is rather subjective. If you have a read through our short reviews on this page, you can get a feel for what each of the new bookies have to offer. Click through on the one that appeals to you most and remember to collect your welcome bonus upon registration.
Football is the most popular sport in the UK and as a consequence this is what most new betting sites focus on. For us, we particularly like Bet Storm and LuckLand Sport for their huge array of football betting opportunities.
