A big hitter on the high street and online, Ladbrokes took its first bets in 1886. Today, Ladbrokes not only remains as recognisable as ever but, thanks to its range of sports markets and betting bonuses, it’s also one of our highest-ranked online bookmakers. If you’re looking to try a new bookmaker, Labdrokes offers its new customers £20 in free bets when they place a £5 bet.
Our Ladbrokes Review
Ladbrokes established itself as a betting brand in the 19th century and is still going strong today. My experience with the bookmaker has exemplified why this sports betting site continues to be a market leader. Everything from the ease of opening a Ladbrokes account and making a first deposit to using their free bets and taking part in the many other promotions is easy.
The welcome offer itself is generous and I appreciated having such flexibility to choose how to use the free bets and not being heavily restricted to selected sportsbook markets. It’s a little annoying that certain deposit methods are excluded from the Ladbrokes bonus deals (this applies to other promotions too) but it is similar to other sites.
In summary, with a great website and fantastic apps to boot, there’s not much I don’t like about Ladbrokes. If you feel like Ladbrokes has the features you want from an online bookie, you can use the link on our review to head on over and claim your free bet tokens.
How We Scored Ladbrokes
To help compare different sites, we’ve come up with a comprehensive scoring system. Here’s how Ladbrokes faired:
Rating Categories
Ratings
Sports and Betting Markets
10
Licensing and Safety
10
Competitive Odds
10
Usability
10
Mobile Capabilities
10
Bonuses and Promotions
9
Payment Options
10
Customer Support
9
Is Ladbrokes a Trustworthy and Safe Brand?
Ladbrokes is a trusted brand with a great reputation and my experience of exploring the sportsbook and its features proved this. The brand is licensed and regulated by the UKGC and is also registered with GamStop. Its well-established history make this brand a household name–and for all the right reasons.
Company
LC International
Registration Number
54743
Address
7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, E20 1EJ
I’ve tried a lot of bookies and Ladbrokes is certainly one of my favourites. Ladbrokes makes it easy to register and take part in the offers. With regards to the Ladbrokes free bet options, I appreciate the flexibility to use the 4 £5 bets on a range of markets, rather than just on football. The ongoing promotions like the best odds guaranted and the Fanzone Premier League promotion are among my favourites. Ladbrokes makes it easy to accept bonus offers with no bonus code needed. As long as you read the T&Cs and know about the payment methods and bet types excluded, you can’t go wrong.
Pros:
A well-established company that's listed on the London Stock Exchange
The welcome bonus requires a small initial deposit and first qualifying bet.
A world-class selection of sports betting options.
Excellent customer service.
A great platform and app.
Good regular promotions for existing customers, including free bets, min odds guaranteed deals, and free-to-enter games.
A wide range of payment options.
There's a separate Ladbrokes welcome bonus for the casino.
Cons:
Certain deposit methods are excluded from promotions.
There's no rewards program
History of Ladbrokes
2016
Ladbrokes merges with Coral and changes its name to Ladbrokes Coral Group.
1998
Ladbrokes purchases Coral and its 891 betting locations, but is ordered to sell it by the government due to anti-competition rules.
1975
Ladbrokes purchases Lingfield Park racecourse.
1961
The government legalises betting shops, and Ladbrokes opens a number of its own.
1902
The Ladbrokes name is adopted and the company moves to London.
1886
Ladbrokes is founded in Warwickshire by Schwind and Pennington.
Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply, 18+. Full T&Cs apply. Please gamble responsibly. GambleAware.org
There’s £20 in free bet credits up for grabs when you sign up for an online betting account with Ladbrokes. To claim the bonus, you only need to deposit and wager at least £5. The £20 in free bets is broken down into four, each worth £5 each.
Ladbrokes Sign-Up Offer Terms & Conditions
We recommend reading the Ladbrokes sign up offer’s terms and conditions before signing up. Here are the main points to note:
Minimum deposit and qualifying bets: To access the free bet credits, you’ll need to make a deposit and qualifying bet of at least £5 within 14 days of registering. The free bets will be issued as soon as the qualifying bet is placed.
Qualifying bet sports: The qualifying bet must be a sports bet with minimum odds of 1/2. It cannot be on Tote or Pools. For a single line accumulator bet, each selection must have minimum odds of 1/2.
Free bet expiry: Free bets valid for seven days.
Excluded payment methods: Certain deposit methods are excluded from the Ladbrokes sign up offer. You are not eligible if you deposit with a prepaid card, InstantBank, PayPal, Paysafe, Neteller or Skrill.
Stake not returned: The value of the free bet is not returned with winnings.
Use of free bets: Free bets must be used in full on 4 separate sportsbook markets but cannot be used on tote, pools, or virtual markets.
Ladbrokes Sign Up Offer Terms & Conditions
Wagering Requirements
N/A
Minimum Odds guaranteed
1/2
Minimum deposit (or bet)
£5
Bonus Expiry
14 days
Restricted Bets
No tote, pools, or virtual sports markets
How to Sign-Up To Ladbrokes & Claim Your Bonus
Like all bookmaker bonuses, the Ladbrokes offer requires you to jump through a few hoops to get your free bets, including registering, making a minimum deposit, and placing a qualifying bet with a minimum stake and min odds :
Open a new Ladbrokes account
Click the green ‘join’ button on the top right of the main homepage or, if you’re on the Labdrokes offer page, click the green ‘join here’ button situated below the offer information.
Make a qualifying deposit
Deposit funds into your account using one of the eligible deposit methods. To do this, go to the cashier section of the Ladbrokes website, select ‘deposit,’ and enter your payment details. You must deposit a minimum of £5 but you don’t need to enter a Ladbrokes bonus code.
The deposit methods ineligible for the offer are prepaid cards, InstantBank, PayPal, Paysafe, Neteller and Skrill.
Place your qualifying bet
With your £5 in your account, place a £5 bet on any sport with minimum fractional odds of 1/2. With a single line accumulator bet, each leg must have min odds of 1/2. Your qualifying bet can’t be on totes or pools.
Enjoy your £20 in free bets
Once your bet has been placed, you can enjoy your £20 free bet wager. This is broken down into 4 x £5 free bets, which you can use by selecting a free bet in your bet slip.
Free bets expire after 7 days so make sure you use them in time. Remember that the free bet amount isn’t returned with any winnings.
What are Ladbrokes Bet Credits and How to Use Them?
When you’ve been awarded your £20 in free bets from the Ladbrokes welcome offer, you’ll be given 4 x £5 bet credits.
For this welcome offer, you are required to use the 4 bets on separate sportsbook markets. When you add a bet to your slip, you’ll be able to choose to use your a bet credit.
Do you Require a Bonus Code to Claim your Ladbrokes Sign Up Offer?
The Ladbrokes new welcome offer is available to all who register and make a qualifying deposit and bet. There is no Ladbrokes bonus code required.
How does Ladbrokes’s New Customer Offer Compare with Other Bookmakers?
For those wondering how the Ladbrokes free bet sign up offer compares to others, here’s a comparison with its competitors:
Ladbrokes Existing Customer Promotions and Regular Offers
A lack of regular promotions is something that often annoys me about online sportsbooks so I’m always keen to check out what’s available once you’ve used up the sign up offer free bets.
There are several Ladbrokes promotions for existing customers and these change frequently depending on the season and events. What I like about the Ladbrokes site is that it also has a tab telling you about in-shop promotions.
Free-to-play promotion
When you’ve used up your free bets from the sign up offer, you can take part in the 1-2-Free offer to win cash. This is a competition that’s free to enter and you could win £100 in cash.
All you need to do is predict 3 correct scores from the football matches specified. If you don’t get the hattrick, you’ll still get a £5 free bet for two correct or a £1 free bet for a single correct score.
Ladbrokes Fanzone
The Fanzone promotion offers both new and existing customers odds. After choosing their Premier League Fanzone team, punters can access exclusive offers like free bets, fan prices, and odds boosts.
Glorious Goals
This is a football-themed game offering jackpot prizes. It’s available to all players but those who have opted in to the Fanzone promotion will get a free game each time there team plays in the Premier League.
5-A-Side Champions League
The is a leaderboard-based promotion with a top prize of £5,000. Punters need to choose 5 players and predict the match stats. The top ten most accurate predictions for each Champions League match are awarded a golden ticket to end up on the leaderboard. The total prize pool is an impressive £10,000.
Extra Place Races
For bettors who prefer the paddock to the pitch, there are several horse racing promotions to get stuck into, including extra places on selected races every day and a best price guarantee on all UK and Irish horse racing. Take the price whenever you want, and if the starting price changes in your favour, Ladbrokes will payout at the improved odds.
On the other hand, if the odds shorten after you accept a price, you still benefit from the original odds should your horse come in. It’s that simple, and the same great deal applies to greyhound racing, too.
On Which Sports Can You Apply The Sign Up Offer?
Punters can use the Ladbrokes sign up offer free bets on selected sportsbook markets. This includes Football, Horse Racing, Greyhound Racing, Tennis, Basketball, American Football, Boxing, Rugby Union, Rugby League, UFC, Cricket, Table Tennis, Darts, Golf, Snooker, Esports, Ice Hockey, Volleyball, Beach Volleyball, Gaelic Football, Pool, and Specials. The only restriction is that the 4 free bets must be used on 4 separate sportsbook markets.
Here are some options:
Horse racing betting
As a Ladbrokes new customer, you can choose to use your free bets on horse racing. Ladbrokes offer UK and Irish races, international races, and virtual. You can’t use your free bets as virtual horse racing bets.
Greyhound Racing
Greyhounds is also a popular way to use a Ladbrokes free bet. Like in horse racing, you can’t use these on virtual racees. However, there are plenty of UK and international races to enjoy.
Football
Betting on football markets is one of the most popular ways people use their sign up offer free bets. There are dozens of markets available. These include the popular full-time result, total number of corners, first goal scorer, both teams to score, and more.
Ladbrokes Premier League betting is popular, as is the Champions League but you’ll also find rarer options the Gambian GFA League or Saudi First Division.
Tennis
Tennis is one of the most popular sports for betting. This is largely due to there being only two outcomes. You can use your Ladbrokes free bets on a range of minor and major tennis tournaments. These include the four Grand Slams as well as the WTA and ATP events.
In addition to its desktop site, Ladbrokes has 3 apps (sports, casino, and poker). The Ladbrokes sportsbook app on Android is rated highly and has an average of 4.0/5 from over 18k reviews. Even better, the iOS app has an average rating of 4.6/5 from more than 36.4k reviews.
Personally, I found the app faultless. Some might argue that it’s frustrating to have sports, casino, and poker separate but I found this meant the app was less busy to use compared to those who combine them.
The Ladbrokes mobile sports betting app is a top pick for punters on the go.
Ladbrokes is one of those brands that feels familiar straight away. Little wonder when you consider that the company has been around for well over a century.
The red and white logo stands loud and proud in the top left-hand corner of the site, with that recognisable colour scheme reflected throughout the rest of the platform. It doesn’t take long for the layout of the site to feel familiar, either. An A-Z list of all the sports set out down the left-hand side makes it easy to pick out any sport you want right from the home page.
Extra tabs for in-play betting, virtual sports, and promotions add to the overall ease of navigating the site. And, of course, placing a bet is the simplest thing of all. Just click on any selection you fancy to fire up your online betting slip.
Ladbrokes Key Sportsbook Features: What Makes Signing Up Worthwhile?
Besides its generous welcome offer, the Ladbrokes betting site has lots to offer its customers, including competitive odds, in-play betting, live streaming, and more.
Much like the popularity of the Ladbrokes betting shops, the Ladbrokes sportsbook does a lot right. Here are some of the main features that make this sportsbook worth joining.
Competitive odds
Ladbrokes offers competitive odds. They’re as competitive as you’d expect from a top bookmaker like this. What’s more, a variety of odds-based offers, promos and features can help punters squeeze even more value from their bets. There are enhanced prices available on a wide variety of markets every day, a best odds guarantee on all UK and Irish horse and greyhound races, and a free daily odds boost token to use on any sporting event.
In-play betting and streaming
Ladbrokes certainly packs a punch when it comes to live betting action. Punters can place in-play bets on various sports, including popular selections like football, tennis, and golf. There are plenty of in-play markets available every day, and an ‘upcoming’ section showcasing the future event schedule ensures you need never miss a thing.
Most of the pages for in-play betting markets come loaded with extras like animated graphics and real-time stats. Better still is the opportunity to access free live streams of a wide selection of events, including football, tennis, and horse racing.
Customer service and support
Whether you’re a Ladbrokes new customer or have visited their betting shops before, there is a wealth of support available. The ‘Help & Contact’ section of the website has a plethora of articles to answer your queries. Should you require more support, you can contact the customer service team via secure private message on social media (Facebook, X, and Instagram), live chat, or email.
Bet Builder
The Ladbrokes bet builders one of its most popular features, allowing bettors to create their own bets by combining in-play or pre-match betting selections for different sports and events.
Ladbrokes Exchange
The Ladbrokes sportsbook has a betting exchange option too. This means punters can bet against each other rather than betting against the bookmaker. This is unlike traditional sports betting where the bookmaker determines the odds. Instead, the odds on the Ladbrokes Exhange are determined by the supply and demand for bets by punters.
#GetAPrice
With the Ladbrokes #GetAPrice function, bettors can create their own bets on the markets they want. If they don’t find the bets they’d like to place from the existing markets, they can Tweet @Ladbrokes with the hashtag #getaprice to request the odds. If accepted, there’ll be a reply with a link to place the requested bet.
The Ladbrokes casino
When Ladbrokes expanded from its betting shops to being an online bookmaker, it also created the Ladbrokes casino. For those interested in more than sports betting, you’ll find over 1700 different casino games. There’s also a live casino and Ladbrokes bingo.
The Ladbrokes sign up offer for the casino is different. There is also a separate casino bonus and also one giving you free bingo tickets.
Ladbrokes app
Unlike some of its competitors, Ladbrokes has separate apps for its different sections. There’s the Ladbrokes sports betting app, one for Ladbrokes casino games, and a third dedicated solely to Ladbrokes poker. All 3 apps are rated highly on both iOS and Android.
Which Payment Methods Can I Use To Deposit & Withdraw With Ladbrokes?
Ladbrokes offers a wide range of ways to deposit funds. You can pay by bank account transfer, Entropay, GiroPay, Maestro, Mastercard, Neteller, PayPal, PaysafeCard, Skrill, Visa Electron, and Western Union. It’s worth remembering that to qualify for the Ladbrokes sign up offer, you’ll need deposit funds in a certain way. We recommend using card payments like Visa and Mastercard to ensure you can access the free bets.
To withdraw money here, you also have several options. These include Entropay, Maestro, Mastercard, Neteller, PayPal, Skrill, Visa Debit, and Visa Electron. You can only have 3 active payment methods on your account at any one time. The Ladbrokes withdrawal times are fast with the slowest being withdrawing to a bank account, which may take up to 4 business days.
Deposit Method
Fee
Deposit Time
Withdrawal Time
Minimum deposit
Minimum Withdrawal
Google Pay
No Fee
Instant
Instant
£5
£5
Instant Bank Payment
No Fee
Instant
Instant
£5
£5
Apple Pay
No Fee
Instant
1-3 business days
£5
£5
Mastercard
No Fee
Instant
1-3 business days
£5
£5
Visa
No Fee
Instant
1-3 business days
£5
£5
Maestro
No Fee
Instant
1-3 business days
£5
£5
Fast Bank Transfer
No Fee
Not Available
2-4 business days
N/A
£5
Paypal
No Fee
Instant
Instant
£10
£5
Paysafecard
No Fee
Instant
Not Available
£5
N/A
You can pay by:
Bank Transfer, Entropay, GiroPay, Maestro, Mastercard, Neteller, PayPal, PaysafeCard, Skrill, Visa Electron, Western Union
You can withdraw by:
Entropay , Maestro , Mastercard , Neteller , PayPal , Skrill , Visa Debit , Visa Electron
Customer Support
Ladbrokes offers a range of customer support options, though the site directs customers through a lengthy FAQ section before revealing the ways to get in touch.
Contact methods include an online form, telephone support, and 24/7 on-site live chat for logged in customers. The bookie also maintains active profiles on Facebook and Twitter.
The Grid is Ladbrokes’ loyalty scheme for regular bettors. It comes with a membership card and app and is an easy way to link your in-store betting to your online activities. Member benefits include free bets, money back offers and the option to withdraw your winnings in cash at Ladbrokes betting shops.
Pros:
Cons:
